“JH e-App” Animated Video

About the video

This video was created to generate excitement about a new, all-digital application John Hancock Life Insurance. Targeted at the top third-party insurance producers who generate much of the company's revenue, we put this salesperson character front and center throughout the piece. Animation was chosen to make the application process engaging and relatable around the theme of saving time – bringing to life the stresses of moving a high volume of applicants through a cumbersome process.

Creative Team

Director & Animator: David Walker

Copywriter & CD: Natasha O’Rourke

Art Director & Illustrator: Nicole Ricciardi

Additional Illustration: Siobhan Senier

Producer: Melissa Johnson

Voiceover: Kareem Tayler (ACM Talent)

Music & Mix: HiFi Project

Agency: Maiden House